Every lead type has a play.
Run the right one.
Twenty-five campaign playbooks and three foundations. Each one: who the lead is, what to say, what to send. Read in ten minutes, use on your next call.
CeeLara's
Sales Lab
START HERE →Three foundations, ~15 minutes total, free for everyone. Everything else assumes you've read them.
01FREE
Why Google Ads leads are different
High intent, zero trust. Why warm-market habits fail on paid leads — and the five leaks behind "not even one" closes.
5 min read · Free
02FREE
The Four Frameworks
Challenger, SPIN, Sandler, Gap — the shared vocabulary every playbook uses, and which lead condition calls for which.
4 min read · Free
03FREE
Speed to lead & follow-up discipline
The 5-minute rule, the double-dial, and the 6-to-12-touch reality that decides whether ad spend converts.
5 min read · Free
Unlock every campaign playbook
Home Valuation and Foreclosure / Distressed are open right now. Join the waitlist and the rest unlock the moment the app launches — plus something extra for joining early.
+Seller campaigns
1 of 9 Free
04Home Valuation / Listing GenerationLIVE
05Downsizing (55+)LOCKED
06Relocation / job moveLOCKED
07Divorce saleLOCKED
08Probate / inheritedLOCKED
09Pre-foreclosure sellerLOCKED
10Short saleLOCKED
11New construction (builder)LOCKED
12Luxury listingLOCKED
+Buyer campaigns
1 of 8 Free
13First-time buyerLOCKED
14Relocation buyerLOCKED
15CondoLOCKED
16TownhomeLOCKED
17New-construction buyerLOCKED
18Land / acreageLOCKED
19Investment propertyLOCKED
20Foreclosure / Distressed-Property BuyerLIVE
+Property management
All Locked
21ResidentialLOCKED
22Multi-family / incomeLOCKED
23Short-term rental (STR)LOCKED
24CommercialLOCKED
25Tenant placementLOCKED
+Agent recruitment
All Locked
26Experienced agentsLOCKED
27Newly-licensed agentsLOCKED
28Team moveLOCKED